You call it Business/ startup, We call it service cause users perceive it as a service/product as a service
Service design adopts the mindset and workflow of the design process, combining an active iterative approach with a flexible and relatively lightweight set of tools borrowed from marketing, branding, user experience, and elsewhere.
OUR METHODS FOR SUCCESS
ALIGNMENT & PROBLEM FRAMING
DISCOVERY & MAPPING
IDEATION & ENVISIONING
These tools allow us to understand how services operate. Creating those blueprints allows us to find the gaps, ideate for solutions that will transform the service to become Human-centric, the prototype for solutions, and validate scenarios.