EVERYTHING YOU NEED TO DESIGN EXPERIENCES THROUGH SPACES
Design Non-Digital Solution in a Digital World
WHAT IS THE PHYSICAL EXPERIENCE DESIGN PROGRAM?
Do you want to observe directly how leading professionals use materials, technology, visual communication, and storytelling to design memorable user experiences through the immersive built environment?
This course will upskill your professional knowledge and enable you to design user experiences through spaces. The course will walk you through different fields and tools that will allow you to understand spaces from both the designer's and the user's perspective to equip you with both a technical and strategic angle for your future architectural and interior design projects.
Essential Skills You Will Learn:
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Human-Centered Design
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Design Thinking Process
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Experience Design for Built-in Environment
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Service Design In Architectural Environment
DESIGN NON DIGITAL EXPERIENCES
IN A DIGITAL WORLD
DESIGN USER EXPERIENCES THROUGH ARCHITECTURAL/ INTERIOR SPACES
DESIGN MEANINGFUL HUMAN-CENTRIC SPACES
DESIGN CUSTOMER-CENTRIC SPACES
DESIGN UPLIFTING EXPERIENCES THAT CONNECT USERS WITH THE SPACE YOU HAVE DESIGNED FOR THEM
DELIVER VALUE
TO TODAY'S CLIENTS
ATTRACT CLIENTS BY OFFERING THEM THE TRUE VALUE THEY ARE LOOKING FOR
" INTEGRATED SERVICE OFFER BACKED WITH MULTI DISPLAY KNOWLEDGE THAT ATTRACTS USERS AND INCREASES THEIR BRANDS RECOGNITION '
WHO IS IT FOR?
The Physical Experience course is for all designers who are keen to put their hands on the future in architectural and interior design approaches. The Physical experience course is also for designers who strive to change the way people live and interact with each other and their cities by designing user-centric experiences. Moreover, is for designers who strive to deliver the right value to today's users & clients,
and design non-digital experience in a digital world.
Architects
Interior Designers
Industrial Designers
Lighting Designers
Product Designers
IF YOU STRIVE TO EXCEL IN DESIGNING COMMERCIAL SPACE?
The Physical Experience course will teach you the core skills of designing an experience for today's users in a commercial environment.
The course will teach you how to overcome the client's challenge of attracting users to a physical space that is profitable but at the same time customer-centric.
Alexandra Tolipilo
Lead Architect at Ludi Architects
The Physical Experience course has changed the way I design not only me but the way I work with my team to come up with a winning design not just for my clients but most importantly to users who actually experience the spaces we design.
Simply This is the future of architectural and interior design.
IF YOU STRIVE TO TO BE SKILLED FOR THE FUTURE OF DIGITAL
ARCHITECTURE ?
The Physical Experience course will teach you all the skills needed to design architectural/interior experiences. Will allow you to master the skills that mega architecture firms looking for in their candidate.
Sonia Guha
Architect at Aatvos
Most Architects and Interior designers misunderstand what are the skills that firms are looking for, architectural and interior design are not about mastering softwares , but about designing spaces where people feel welcome at the same time will achieve the return of investment for clients, and that's what the physical experience design course enables me to understand and do as well.
Designing human-centric experiences through spaces
LEARN HOW TO UPLIFT CLIENTS' & USERS' EXPERIENCE BY CREATING THE WOW FACTOR
MASTER 3 APPROACHES TO DESIGN THE WOW FACTOR
2
IT WILL ENABLE YOU TO OFFER ON-DEMAND VALUE TO YOUR CLIENTS
'INTEGRATED SERVICE'
WAY-FINDING, EXPERIENCE DESIGN - DIGITAL SOLUTIONS INTEGRATION AND MORE
Design cohesive service not only a building or a space.
4
IT WILL ENABLE YOU TO USE INNOVATIVE DESIGN PROCESS TO ENHANCE THE USER EXPERIENCE
LEARN HOW TO USE HCD PROCESS TO SOLVE USERS' PROBLEM INSIDE A BUILT-ENVIRONMENT
Integrate design thinking process withing the architectural| interior design
1
IT WILL ENABLE YOU TO DESIGN INTERACTIVE EXPERIENCES FOR
BUILT ENVIRONMENTS
DESIGN SPACES THAT PEOPLE WILL LOVE
Learn how you can change the way people interact with spaces - how to design a playful, enjoyable experience
3
IT WILL ENABLE YOU TO TRANSFORM INSIGHTS INTO HUMAN-CENTRIC DESIGN SOLUTIONS
CUSTOMER-CENTRIC DESIGN SOLUTIONS
Design not only based on the clients' requirements but learn from people how you can design for them!
5
IT WILL ENABLE YOU TO SELL DIFFERENT SERVICES TO CLIENTS.
DESIGN FOR BRAND RECOGNITION USING ARCHITECTURAL EXPERIENCE DESIGN
Explore services such as ;
Wayfinding strategies & corporate branding.
6
IT WILL CHANGE THE WAY YOU WORK WITH YOUR DESIGN TEAM & THE WAY YOU DELIVER ARCHITECTURAL |INTERIOR DESIGN PROJECT
Work with a new process that requires testing and collaborative work
7
IT ENABLE YOU TO EXPLORE THE FUTURE OF ARCHITECTURAL DESIGN
DESIGN ARCHITECTURAL EXPERIENCE
Explore how you can design for today's digital user and how you can integrate technology within the experience
WHY DO PHYSICAL EXPERIENCE DESIGN COURSE?
In Today’s world, designers and users are facing a great challenge. The challenge of changing the way we interact with our cities. Today, people are forced to communicate, interact, survive relying on digital solutions, which leaves no choice for decision-makers and investors but to focus on technology and digital inventions. Leaving architects, urban designers, and interior designers to face wicked problems that emerge multiple questions;
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How designers can rebuild the cities of today?
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How can designers attract the millennium generation to experience architectural spaces/ buildings?
Physical experience design offers a new approach to design interactive seamless experiences that fulfills today’s user’s unmet needs.
In Today’s world, designers must take different roles, focus on users, and most importantly
on How to use innovative thinking to enhance the users' experience for the built environment!
With this in mind, we believe that true innovation should always start with design thinking – placing the user experience at the center.
Hence, we developed a new architectural process that could allow architects/ interior designers to apply the Design Thinking Process within their project management process of delivery
PHYSICAL EXPERIENCE DESIGN COURSE ;
Deliver to you the toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Using the design thinking approach for the built environment means that the designer has to build empathy for users and asking questions like:
How can you attract users to enter the place you have designed?
How does a customer feel when they first enter a place?
Is it easy for users to locate spaces and navigate around?
Why might people be avoiding or congregating in a certain area?
How to design an engaging experience?
And More ..
WHAT IS
PHYSICAL EXPERIENCE
DESIGN?
WHAT ITS IN THE PROGRAM?
Physical experience design course is not only a literature material where you learn the knowledge of the experience design field and some other fields that enable you to design experience. But the course is designed to enable you to change the design process of delivering an architectural project. The course is tailored with a brand new process that enables you to design physical memorable experiences.
Modules 1-10
THE KNOWLEDGE BASE
What is Physical Experience design?
Concept Explanation
Market and Literal Definition
How Physical
Experience Design?
PXD Different Approaches
Physical Experience Design
Three Case Studies with
PXD Approaches
PXD Fundamental
Walkthrough
Fundamental Structure
The Golden Circle
+ Practical Task
First Approach to Design
Cohesive Services
Human-centred
Design Approaches
+ Practical Task
Essential to Design Human
Centric Spaces
Human-centred
Design Process
+ Practical Task
Design Thinking Process
Modules 11-20
THE FUNDAMENTAL
Human Centred
Design Tools
Tools to Design Human-
Centric Spaces
How To Understand
Users' Needs
Persona Template
Value Proposition
Canva Template
User Journey Mapping
User Journey Map Template
Current Architectural
Design Process
Project Planning
Physical Experience
Design Process
Project Planning
Designing The
Experience
Experience Elements
Physical Experience
Design Strategy
5E Experience Design
Strategy
Modules 21-30
THE EXPERIENCE
Adopt HCD approach within The Current Architectural Process
Challenge to create a PXD Process
Physical Experience
Design Process
Challenge to Implement The Process to Reflect Different Projects
Designing The
Experience
5E Experience Design
Strategy Canva
PHYSICAL
EXPERIENCE
PROCESS
TASK
Practical Experience Process
The task to practice the physical experience
design strategy on a project for the course completion
GET YOUR PHYSICAL EXPERIENCE
DESIGN CERTIFICATE
Learn more about physical experience design strategy and approaches
FREE GUIDE
WHO IS TEACHING THIS COURSE?
KLOUD BAHNAS
Founder & CEO, KAIZENX
Creator of the PXD COURSE
Creator of the PXD PROCESS
The core course content is delivered by Kloud Bahnas, KAIZENX’s Founder and CEO. Kloud is also the creator of the PHYSICAL EXPERIENCE DESIGN CANVAS. Kloud is a service and experience designer, who creates human-centric experiences for digital and physical services. Kloud harnessed the experience and the knowledge that she has in service design thinking, process, and tools to create a new process" Architectural Experience Design' | Interior Designers' which will enable Architects | Interior Designer to use innovative thinking to create and enhance the users' experience for the built environment!
Kloud had a long history of leading architectural design projects in the past, understand thoroughly the architectural design process, and her awareness of the challenge that this process creates. The challenge evokes her to invent, share and teach future architects| interior designers the physical experience design process and tools.
Heba Al Saidi
CO-FOUNDER OF LAYERS DESIGN
AWARD-WINNING PRODUCT DESIGNER
Kloud, is an entrepreneur and enabler!
by taking the PXD CANVAS that she
created, I was able to take my design to
a whole new level. I was able to deliver
impact by my designs, and I was able
to attract more clients by offering
them designing experience for
built-environment.
