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EVERYTHING YOU NEED TO DESIGN EXPERIENCES THROUGH SPACES   

Design Non-Digital Solution in a Digital World 

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WHAT IS THE PHYSICAL EXPERIENCE DESIGN PROGRAM?

Do you want to observe directly how leading professionals use materials, technology, visual communication, and storytelling to design memorable user experiences through the immersive built environment?

This course will upskill your professional knowledge and enable you to design user experiences through spaces. The course will walk you through different fields and tools that will allow you to understand spaces from both the designer's and the user's perspective to equip you with both a technical and strategic angle for your future architectural and interior design projects.

Essential Skills You Will Learn: 

  • Human-Centered Design

  • Design Thinking Process

  • Experience Design  for Built-in Environment 

  • Service Design In Architectural Environment

DESIGN NON DIGITAL EXPERIENCES  

IN A DIGITAL WORLD 

DESIGN USER EXPERIENCES THROUGH ARCHITECTURAL/ INTERIOR SPACES

DESIGN MEANINGFUL HUMAN-CENTRIC SPACES 

DESIGN CUSTOMER-CENTRIC SPACES 

DESIGN UPLIFTING EXPERIENCES THAT CONNECT USERS WITH THE SPACE YOU HAVE DESIGNED FOR THEM

DELIVER VALUE

TO TODAY'S CLIENTS

ATTRACT CLIENTS BY OFFERING THEM THE TRUE VALUE THEY ARE LOOKING FOR 

 " INTEGRATED SERVICE OFFER BACKED WITH  MULTI DISPLAY KNOWLEDGE THAT ATTRACTS  USERS AND INCREASES THEIR BRANDS RECOGNITION '

WHO IS IT FOR?

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The Physical Experience course is for all designers who are keen to put their hands on the future in architectural and interior design approaches. The Physical experience course is also for designers who strive to change the way people live and interact with each other and their cities by designing user-centric experiences. Moreover, is for designers who strive to deliver the right value to today's users & clients,

and design non-digital experience in a digital world.

Architects
Interior Designers
Industrial Designers
Lighting Designers
Product Designers

IF YOU STRIVE  TO EXCEL IN DESIGNING COMMERCIAL SPACE?

The Physical Experience course will teach you the core skills of designing an experience for today's users in a commercial environment.

The course will teach you how to overcome the client's challenge of attracting users to a physical space that is profitable but at the same time customer-centric.

Alexandra Tolipilo 

Lead Architect at Ludi Architects

The Physical Experience course has changed the way I design not only me but the way  I work with my team to come up with a winning design not just for my clients but most importantly to users who actually experience the spaces we design.

Simply This is the future of architectural and interior design. 

IF YOU STRIVE TO TO BE SKILLED FOR THE FUTURE OF DIGITAL

ARCHITECTURE ?

The Physical Experience course will teach you all the skills needed to design architectural/interior experiences. Will allow you to master the skills that mega architecture firms looking for in their candidate.

Sonia Guha

 Architect at Aatvos

Most Architects and Interior designers misunderstand what are the skills that firms are looking for, architectural and interior design are not about mastering softwares , but about designing spaces where people feel welcome at the same time will achieve the return of investment for clients, and that's what the physical experience design course enables me to understand and do as well.

Designing human-centric experiences through spaces 

 
 
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LEARN HOW TO UPLIFT  CLIENTS' & USERS' EXPERIENCE BY CREATING THE WOW FACTOR 

MASTER 3 APPROACHES TO DESIGN THE WOW FACTOR 

Exhibition Space

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IT WILL ENABLE YOU TO OFFER ON-DEMAND VALUE TO YOUR CLIENTS

'INTEGRATED SERVICE'

WAY-FINDING, EXPERIENCE DESIGN - DIGITAL SOLUTIONS INTEGRATION AND MORE

Design cohesive service not only a building or a space.

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IT WILL ENABLE YOU TO USE INNOVATIVE DESIGN PROCESS TO ENHANCE THE USER EXPERIENCE  

LEARN HOW TO USE HCD PROCESS TO SOLVE USERS' PROBLEM INSIDE A BUILT-ENVIRONMENT 

Integrate design thinking process withing the architectural| interior design 

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IT WILL ENABLE YOU TO DESIGN INTERACTIVE EXPERIENCES FOR

BUILT ENVIRONMENTS

 

DESIGN SPACES THAT PEOPLE WILL LOVE

Learn how you can change the way people interact with spaces - how to design a playful, enjoyable experience 

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IT WILL ENABLE YOU TO TRANSFORM INSIGHTS INTO HUMAN-CENTRIC DESIGN SOLUTIONS

CUSTOMER-CENTRIC DESIGN SOLUTIONS

Design not only based on the clients' requirements but learn from people how you can design for them!

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IT WILL ENABLE YOU TO SELL DIFFERENT SERVICES TO CLIENTS.

DESIGN FOR BRAND RECOGNITION USING ARCHITECTURAL EXPERIENCE DESIGN

Explore services such as ;

Wayfinding strategies & corporate branding.

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IT WILL CHANGE THE WAY YOU WORK WITH YOUR DESIGN TEAM & THE WAY YOU DELIVER ARCHITECTURAL |INTERIOR DESIGN PROJECT

Work with a new process that requires testing and collaborative work 

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IT ENABLE YOU TO EXPLORE THE FUTURE OF ARCHITECTURAL DESIGN

DESIGN ARCHITECTURAL EXPERIENCE 

Explore how you can design for today's digital user and how you can integrate technology within the experience

WHY DO PHYSICAL EXPERIENCE DESIGN COURSE?

In Today’s world, designers and users are facing a great challenge. The challenge of changing the way we interact with our cities. Today, people are forced to communicate, interact, survive relying on digital solutions, which leaves no choice for decision-makers and investors but to focus on technology and digital inventions. Leaving architects, urban designers, and interior designers to face wicked problems that emerge multiple questions;

  • How designers can rebuild the cities of today?

  • How can designers attract the millennium generation to experience architectural spaces/ buildings?

Physical experience design offers a new approach to design interactive seamless experiences that fulfills today’s user’s unmet needs. 

In Today’s world, designers must take different roles, focus on users, and most importantly

on How to use innovative thinking to enhance the users' experience for the built environment!

With this in mind, we believe that true innovation should always start with design thinking – placing the user experience at the center.

Hence, we developed a new architectural process that could allow architects/ interior designers to apply the Design Thinking Process within their project management process of delivery 

PHYSICAL EXPERIENCE DESIGN COURSE ;

Deliver to you the toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Using the design thinking approach for the built environment means that the designer has to build empathy for users and asking questions like:

How can you attract users to enter the place you have designed?

How does a customer feel when they first enter a place?

Is it easy for users to locate spaces and navigate around?

Why might people be avoiding or congregating in a certain area?

How to design an engaging experience?

And More ..

 
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WHAT IS

PHYSICAL EXPERIENCE

DESIGN?

 

WHAT ITS IN THE PROGRAM?

Physical experience design course is not only a literature material where you learn the knowledge of the experience design field and some other fields that enable you to design experience. But the course is designed to enable you to change the design process of delivering an architectural project. The course is tailored with a brand new process that enables you to design physical memorable experiences.

Modules 1-10

THE KNOWLEDGE BASE

What is Physical Experience design?

Concept Explanation

Market  and Literal Definition 

How Physical

Experience Design?

PXD  Different Approaches

Physical Experience Design

Three Case Studies with

PXD Approaches 

PXD Fundamental

Walkthrough 

Fundamental Structure

The Golden Circle

+ Practical Task

First Approach to Design 

Cohesive Services

Human-centred

Design Approaches

+ Practical Task

Essential to Design Human

Centric Spaces

Human-centred 

Design Process

+ Practical Task

Design Thinking Process

Modules 11-20

THE FUNDAMENTAL

Human Centred 

Design Tools

Tools to Design Human-

Centric Spaces

How To Understand

Users' Needs

Persona Template

Value Proposition 

Canva Template

User Journey Mapping

User Journey Map Template

Current Architectural

Design Process 
 

Project Planning 

Physical Experience

Design Process

Project Planning 

Designing The

Experience

Experience Elements

Physical Experience

Design Strategy

5E Experience Design

Strategy

Modules 21-30

THE EXPERIENCE

Adopt HCD approach within The Current Architectural Process

Challenge to create a PXD Process

Physical Experience

Design Process

Challenge to Implement The Process to Reflect Different Projects

Designing The

Experience

5E Experience Design

Strategy Canva

PHYSICAL

EXPERIENCE

PROCESS

TASK

Practical Experience Process

The task to practice the physical experience

design strategy on a project for the course completion 

GET YOUR PHYSICAL EXPERIENCE 

DESIGN CERTIFICATE

Learn more about physical experience design strategy and approaches 

FREE GUIDE

WHO IS TEACHING THIS COURSE?

KLOUD BAHNAS  

Founder & CEO, KAIZENX
Creator of the PXD COURSE

Creator of the PXD PROCESS 

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The core course content is delivered by Kloud Bahnas, KAIZENX’s Founder and CEO. Kloud is also the creator of the PHYSICAL EXPERIENCE DESIGN CANVAS. Kloud is a service and experience designer, who creates human-centric experiences for digital and physical services. Kloud harnessed the experience and the knowledge that she has in service design thinking, process, and tools to create a new process" Architectural Experience Design' | Interior Designers' which will enable Architects | Interior Designer to use innovative thinking to create and enhance the users' experience for the built environment!

Kloud had a long history of leading architectural design projects in the past, understand thoroughly the architectural design process, and her awareness of the challenge that this process creates. The challenge evokes her to invent, share and teach future architects| interior designers the physical experience design process and tools.

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Heba Al Saidi

CO-FOUNDER OF LAYERS DESIGN 

AWARD-WINNING PRODUCT DESIGNER

Kloud, is an entrepreneur and enabler!

by taking the PXD CANVAS that she 

created, I was able to take my design to

a whole new level. I was able to deliver 

impact by my designs, and I was able

to attract more clients  by offering

them designing experience for

built-environment.

 
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